
In the past, audiences used to watch movies firsthand to form an opinion. Gradually, word-of-mouth took precedence in shaping movie-going decisions. However, the scenario has drastically changed today with film media and YouTube channels shifting their focus on new releases, bringing review culture to the forefront. Immediately after a movie's release, several YouTube channels rush to theaters to gather audience reactions and post them on their channels. Consequently, movie lovers form opinions without actually seeing the film, largely influenced by negative reviews on these channels.



Producers' Response: No Entry to Theaters for Reviewers



Observing the significant impact of YouTube and netizen reviews on movie outcomes, the Tamil Film Active Producers Association (TFAPA) has decided to take a pivotal step to regulate these reviews. They have issued a directive to cinema hall owners not to allow media inside theaters, highlighting how negative reviews have severely impacted films like 'Indian 2', 'Kanguva', and 'Vettaiyan'. The growing issue in the film industry needs a united front from all associations to counteract this challenge, as stated by TFAPA. They specifically requested that theaters should not facilitate public reviews during the first show on release day.




https://twitter.com/sekartweets/status/1859087661245624343




Addressing Personal Attacks



Recently, some YouTube channels have targeted actors under the guise of reviews, critiquing their performance inappropriately, leading to personal attacks. TFAPA has responded to these instances, condemning the personal criticisms aimed at actors, directors, and producers. They have warned that such behavior will not be tolerated and have urged these channels to change their approach to reviews.







Is There a Need for Similar Action in Tollywood?



The issues highlighted by the Tamil producers are also prevalent in Tollywood, with many YouTube channels based in Hyderabad flocking to theaters like Prasad's IMAX during star movie releases. These channels often highlight sensational comments for fame, overshadowing genuine audience reviews. The presence of fans and anti-fans at first shows amplifies negative opinions, persuading the general audience to avoid theaters and wait for OTT releases instead. Film analysts suggest that Tollywood bigwigs might consider similar measures as their Tamil counterparts.




https://twitter.com/pakkatelugunewz/status/1859143090378076253




Will the Measures Be Effective?



While the TFAPA's decision to restrict YouTube channels from theaters is commendable, its practical effectiveness remains questionable. Controlling YouTube channels is challenging; even national leaders face trolling. Even if access inside theaters is denied, reviewers can still gather public opinions outside, where those eager for visibility will likely speak up. The effectiveness of TFAPA's recommendations remains to be seen.


TFAPA's Ban on Reviewers Inside Theaters: A Bold Move to Save Cinema from Negative Hype!


Cast: Rao Ramesh, Indraja, Ankith Koyya, Ramya Pasupuleti, Harshavardhan, Ajay, Annapurnamma, Praveen, and others



Written and Directed by: Lakshman Karya



Music by: Kalyan Nayak



Cinematography by: M.N. Bal Reddy



Edited by: Bonthala Nageswara Reddy



Presented by: Tabitha Sukumar



Co-producers: Rushi Marl, Shivaprasad Marl



Produced by: Bujji Rayudu Pentyala, Mohan Karya



Release Date: August 23, 2024



Starring Rao Ramesh in the lead role, the film 'Maruthi Nagar Subramanyam' is directed by Lakshman Karya. Indraja, Ankith Koyya, and Ramya Pasupuleti play key roles. The film is presented by prominent director Sukumar's wife, Tabitha Sukumar. The presence of Allu Arjun at promotional events significantly attracted audience attention. Let's find out if the film was entertaining through this review.







Plot



Subramanyam (Rao Ramesh), a resident of Maruthi Nagar, was selected for a teaching job in 1998. However, due to a court stay, the job was put on hold indefinitely. Since then, he has resolved not to take up any other work and lives unemployed. His wife, Kalarani (Indraja), works as a clerk in a government office. They have a son, Arjun (Ankith Koyya), who falls in love with Kanchana (Ramya Pasupuleti) at first sight. Amidst hardships, one day, unexpectedly, Subramanyam's account receives ₹10 lakhs. Who deposited the money? Did Subramanyam finally get his government job or not? What did his son do to win his love? You'll have to watch the movie to find out.







Performance



There's nothing new to say about Rao Ramesh's acting; he perfectly embodied the character of Subramanyam throughout the film, utilizing his extensive experience. His son, played by Ankith, was quite captivating. After last week's 'Aay', he has impressed again in this film, and his antics provide a good dose of laughter. Ramya Pasupuleti, who played Kanchana, didn’t have much scope for acting but made a notable attempt at glamor. Indraja's role was limited; apart from being emotional in the beginning and dancing at the end, there wasn’t much for her. Other characters like Praveen, Harshavardhan, and Annapurnamma were satisfactory.







Direction



The director, Lakshman Karya, has woven the narrative around the unemployment struggles of a middle-aged man belonging to the middle class. His incorporation of natural scenarios with a touch of humor has been successful. The sudden change in Subramanyam's demeanor once money is deposited into his account, and the ensuing antics are the highlights. The second part of the movie, revolving around the problems after spending the money, is well-directed. Although predictable, Rao Ramesh’s timing and humor elevate the film. The plot twists in the climax add intrigue, but Ankith’s love track and some illogical scenes and unfunny comedy bits are downsides.







Technically...



On the technical front, every department has performed well. The cinematography is notably colorful, and the songs are pleasant to listen to. The background score effectively elevates the scenes. Editing is also decent. The production values appear quite rich.







Plus Points



- Rao Ramesh's acting



- Comedy



- Climax



Minus Points



- Ankith's love track



- Predictable narrative



Telugu.yousay.tv Rating : 3/5&nbsp;&nbsp;


Maruthi Nagar Subramanyam Movie Review: A Glimpse into the Struggles of Middle-Aged Unemployment


The film 'Kalki 2898 AD,' starring Prabhas and directed by Nag Ashwin, created a sensation at the box office, garnering over Rs. 1200 crores. Many were eagerly awaiting its OTT release. On Thursday (August 22), 'Kalki' became available for streaming on two platforms. It was expected to dominate OTT as well, but unexpectedly, it faced stiff competition from 'Rayaan.' This surprising turn of events has shocked Prabhas’s fans.



Rayaan Outshines Kalki!



The film 'Rayaan,' directed and led by Tamil star Dhanush, was released in theaters on July 26 and achieved significant success, earning over Rs. 150 crores, marking it as the highest-grossing Tamil film of the year. Recently, it debuted on Amazon Prime. Just a day before, 'Kalki' was also released on Amazon in Telugu, Tamil, Malayalam, and Kannada languages. It was anticipated that 'Rayaan' views might decrease due to 'Kalki's impact. However, surprisingly, 'Rayaan' excelled with even higher views than 'Kalki,' trending at number one nationally, pushing 'Kalki' to the second spot.




https://twitter.com/DhanushAdmirers/status/1827230852377669864




Is This Why Rayaan Dominated?



There seems to be a strong reason why 'Rayaan' received more admiration on OTT than 'Kalki.' Many had already watched 'Kalki 2898 AD' in theaters, and some even repeatedly. In contrast, 'Rayaan,' despite its success and buzz as a routine revenge drama, was not heavily promoted for big-screen viewings, leading many cinema lovers to hold off watching it until its OTT release. As expected, once 'Rayaan' hit the streaming service, everyone rushed to watch it first. Given that many had already seen 'Kalki,' OTT enthusiasts were more eager to watch 'Rayaan' first, leading to its prominent streaming success.







Big Salute to Dhanush’s Direction!



The film 'Rayaan,' which rained cash in theaters, is achieving similar success on OTT. The movie contains many elements that captivate audiences, notably Dhanush’s directorial expertise. The narrative, screenplay, and performances by Dhanush, Sundeep, S.J. Suryah, and Dushara Vijayan are particularly engaging. Dhanush’s portrayal in the fight sequences showcased his formidable presence, setting the action apart from typical films with its realistic feel. The drama and emotions are well crafted, keeping the audience engaged without any dull moments, earning Dhanush widespread acclaim.







Producer Surprises Dhanush



Prominent producer Kalanithi Maran produced 'Rayaan,' under Dhanush’s direction and lead role. Following the film’s super success, the producer uniquely thanked Dhanush by presenting two cheques (reflecting his dual roles as director and hero), which went viral on the internet. However, the exact amount on the cheques remains undisclosed, leading netizens to speculate and comment their guesses.






Kalki Vs Rayaan OTT: 'Rayaan' Surprises 'Kalki' with National Level Trending!

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Rush

రష్

Several Telugu movies were released on various OTT platforms in June. Those who missed these films in theaters can now watch them directly on streaming platforms. Check the movies, plot and ratings as well. Choose a film that suits your taste and enjoy watching it.


జూన్ నెలలో వివిధ ఓటీటీ ఫ్లాట్‌ఫామ్స్‌లో చాలా సినిమాలు స్ట్రీమింగ్‌కు వచ్చాయి. థియేటర్లలో ఈ సినిమాలు మిస్‌ అయిన వారు ఓటీటీలో వీటిని నేరుగా వీక్షించవచ్చు. స్ట్రీమింగ్ ఫ్లాట్ ఫాంతో పాటు ఆ సినిమాల స్టోరి, రేటింగ్‌ను కూడా మీకోసం అందిస్తున్నాం. మరి మీ అభిరుచికి తగ్గ సినిమాను చూసి ఎంజాయ్ చేయండి.


How was the movie?