Vijay Deverakonda & Samantha ‘Kushi’ theatrical rights sold for huge amounts.

The Rowdy star, Vijay Deverakonda has recently tasted the biggest setbacks in his career in the form of the debacle “Liger.” The flick tanked very badly at the box office despite vigorous promotion by him and his team. The aftermath of “Liger’s” failure has been very tough for the actor and the director, Puri Jagnnadh. While Vijay was disheartened as his three years of hard work went in vain, Puri Jagannadh, on the other hand, is embroiled in financial turmoil. Even some film pundits have predicted that Vijay’s market may go down as a result of back-to-back failures in his career.

However, the grass is greener on Vijay’s side; the actor is currently working on the romantic drama “Khushi” with Samantha. As per the latest reports, the non-theatrical rights to this upcoming film went for 90+ crores. This includes the satellite rights, digital streaming rights, and audio rights in Telugu, Hindi, Tamil, Malayalam, and Kannada languages in which it is being released. The figures are evident that Vijay’s market has not been affected despite a slew of failures. Obviously, Samantha’s star power also contributed to the staggering non-theatrical business of this future film.

“Khushi” is written and directed by Shiva Nirvana and produced by Mythri Movie Makers. It’s been said that the flick will hit theatres in February 2023.