The film ‘Matka‘, directed by Karuna Kumar and starring Mega Prince Varun Tej, is gearing up for a grand release this Thursday(November 14th). Meenakshi Chaudhary plays the heroine while Bollywood diva Nora Fatehi takes on another pivotal role. In this context, the film’s team is actively engaging in promotions to hype up their movie among the audience. As part of this, actor Varun Tej has pioneered innovative promotions (Matka Promotions). He made a video based on his character from the film, which has notably captivated the cinema-going audience.
What a Mass Promotion!
Mega Hero Varun Tej, son of Nagababu, made his industry debut in 2014 with ‘Mukunda‘, introducing himself to the Telugu audience. Since then, he has starred in blockbuster films like ‘Kanche‘, ‘Fidaa‘, ‘F2‘, and ‘F3‘, as well as faced flops such as ‘Loafer‘, ‘Mister‘, and Gandeevadhari Arjuna. As part of the ‘Matka’ promotions, Varun Tej created an engaging video referencing his past films. He portrayed how he would react if he encountered his hits and flops in person, treating each film as a separate individual and sharing his feelings about them. At the end, he warmly embraced the person representing ‘Matka’, effectively promoting the film. Check out the related video here.
Matka Team Visits Tirumala!
This morning (November 13th), the ‘Matka’ (Matka Promotions) film team visited the Tirumala temple for the VIP darshan. Actor Varun Tej and the film unit participated in the services at the temple, where temple authorities welcomed them and arranged the darshan. After the visit, priests in the Ranganayakula Mandapam blessed the film unit and offered them the holy prasadam. On Thursday, in the context of the movie’s release, Varun Tej announced that they visited the temple. Videos related to the Matka team’s visit in Tirumala have gone viral online.
Have You Seen Varun’s Makeover?
In the film ‘Matka’, Varun Tej portrays a character named Shiva, inspired by the life of Ratan Khatri, who initiated Matka gambling. The film visually portrays the conditions of Visakhapatnam between 1970-90. For his role as Vasu, Varun Tej completely transformed his look, adapting his hairstyle and costumes to match the 1970s era. The makers recently released a video showcasing how Varun transformed for these roles, which is currently going viral online. Meanwhile, the Matka team announced through a poster which theaters overseas will release their film.
Censor Review
Varun Tej’s ‘Matka’ (Matka Promotions) has recently completed the censor formalities and received a U/A certificate from the censor board members. Varun Tej himself shared this news on his Instagram. According to sources, there are four fights before the interval, all of which are reportedly well-executed. The climax features a major action episode that is expected to be a highlight of the film. The director Karuna Kumar’s story and direction were well-received by the censor members, who praised the dialogues as next-level. The character depth and Varun Tej’s getups are expected to be the highlights, and it is said that ‘Matka’ will be another stepping stone in Varun Tej’s acting career.
