The Malayalam cinema wave is sweeping across the nation, with numerous films from the industry gaining nationwide recognition in recent times. ‘Premalu,’ the latest cinematic sensation, has been making headlines across India. After its successful debut in Malayalam last month, the film has continued to capture audiences. Its Telugu version was launched on March 8 by Rajamouli’s son, setting new box office records. This remarkable achievement has crowned ‘Premalu’ as the Malayalam movie with the highest earnings within the first ten days in the Telugu film industry. This special feature will explore ‘Premalu’s’ global box office performance, its anticipated OTT release date, and delve into the storyline of ‘Premalu.'”
Worldwide Record Collections
The Malayalam sensation ‘Premalu’ is raining collections at the box office. Made on a modest budget of just Rs. 3 crores, the film has grossed over Rs. 117 crores worldwide in its Malayalam version, ranking it fifth among the highest-grossing films in that industry. After shaking the Kerala box office, the film was also dubbed into Telugu and Tamil.
Creating History with ‘Premalu’
The involvement of directorial maestro Rajamouli, through his son Karthikeya, in releasing this film in Telugu created a buzz around the movie. Released on March 8 in its Telugu version, the film garnered Rs. 10.54 crores in gross collections in just the first ten days. This is the first time a Malayalam dubbing film has achieved such collections in Telugu. Despite being released for over ten days, the film continues to run successfully with houseful collections in many areas across the Telugu states.
The Success Behind Rajamouli!
The success of ‘Premalu’ in Telugu is significantly attributed to director Rajamouli. His involvement in the film’s promotions, along with praises from cinema celebrities like Mahesh Babu and Anil Ravipudi, significantly impacted the collections. The positive response about ‘Premalu’ from the Telugu audience is due to Rajamouli’s participation in the promotions, making the audience eager to watch the movie. Thus, the film continues its successful run even after ten days.
Storming Overseas Too
The Telugu version of ‘Premalu’ is also making significant collections overseas, surpassing the Malayalam version’s earnings in dollars. The makers announced that the film had collected 3 lakh dollars so far, and it continues to perform well in its second week.
OTT Release Date?
Disney+ Hotstar has acquired the digital rights for ‘Premalu.’ This youthful love story is set to stream from March 29. Reports suggest that ‘Premalu’ will be released in Telugu, Tamil, Kannada, and Hindi languages. Initially planned for an OTT release in the first week of March, the release was delayed due to its theatrical launch in Telugu on March 8 and in Tamil on March 15.
What is the Story of ‘Premalu’?
Under Girish’s direction, ‘Premalu’ unfolds in the vibrant city of Hyderabad. The narrative centers around Sachin, an aspiring student with dreams of studying overseas, who finds himself in Hyderabad for GATE preparation after facing a visa denial. At a social gathering, he encounters Renu, a software professional, and is instantly smitten. Bearing the scars of a past romantic failure, Sachin endeavors to reveal his feelings to Renu. Enter Adi, another suitor with his heart set on Renu. With their distinct personalities and perspectives, the film explores whether Sachin and Renu can navigate their differences to find love. This question forms the essence of ‘Premalu’s’ storyline.
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