‘Brahmastra’, the most expensive Bollywood movie till date, is just two days away from release. The film is releasing on a grand scale all over the world on September 9. ‘Brahmastra’ has been in the works for the last 9 years, director Ayan Mukherji has spent almost all his prime years on this movie. ‘Yeh Jawaani Hai Deewani,’ Ayan Mukherji’s last movie, was released in 2013. This upcoming magnum opus illustrates a decade of labour for the young director. He is finally prepared to take us to the world of astras.
Without a doubt, Bollywood is experiencing its worst-ever period in terms of both business and success rates. All of the Bollywood movies this year, with the exception of two, failed to capture audiences. The Hindi cinema industry badly needs “Brahmastra” to be a success. To put it another way, “Brahmastra” is essentially a do-or-die movie for the big B-Town’s big names.
Even before the release of the first look, the movie has been the subject of far too much criticism. The people were not really impressed by the trailer. The soundtrack for the movie, however, has caught the public’s interest. Later, the producers even disclosed the surprises, such as Sharukh Khan’s cameo, to further build anticipation among the audience. Luckily, “Brahmastra” managed to hold the attention of the audience over a period of time on the internet. Another teaser for this movie was just released and luckily it got the audience’s attention. The teaser gained a positive response from all sections of the audience.
It’s encouraging to learn that “Brahmastra” managed to have a positive effect on the audience despite the vitriol and internet brawl. The numbers of pre-bookings for the movie are astounding. Day one bookings for “Brahmastra” appear to be solid from every location. Due to the intensive promotions, tickets are selling quickly even in non-Hindi-speaking areas. According to the current trend, the movie is expected to debut with 30 crore more (All Langs) Nett, which, after the record-breaking KGF: Chapter 2, is the second-best trending for the Hindi Belt this year.
The work is not yet complete, though. A whopping 400 crore was used to produce this movie. For the movie to break even and start making a profit, it needs to gain outstanding word of mouth. The promotions bring the viewers only on the first day and from then on the next days depend only on audience word-of-mouth. We’ll just have to wait and watch how “Brahmastra” plays out.
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