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  • People are streaming ‘Kaithi,’ the first film in the Lokesh Universe(LCU), after watching Kamal Hassan’s Vikram

    It’s been eleven days since ‘Vikram,’ a collaboration between Lokesh Kanagaraj and Kamal Hassan was released in theaters. This film is showing no signs of stopping anytime soon. Since its initial release, this Tamil action-thriller has broken a slew of box office records. ‘Vikram’ has become a big money maker not only in Tamil Nadu, but also in the Telugu belt, Karnataka, and Kerala.

    How is the film ‘Vikram’ related to ‘Kaithi’ ?

    ‘Vikram’ is the second film in director Lokesh Kanagaraj’s cinematic universe (LCU), following Kaithi (2019), in which actor Karthi starred as Dilli. Kaithi was also released in Telugu as Khaidi. Kaithi opened to positive reviews from critics and fans alike. The film was made on a shoestring budget of 25 crores but grossed more than 100 crores at the box office, making it the biggest hit of 2019. The telugu version was also a huge success. Among moviegoers, ‘Kaithi’ has become a cult classic.

    Vikram’s effect on Kaithi’s streaming numbers

    Many of this generation’s young men saw Kamal Hassan for the first time in theaters with the film ‘Vikram.’ Universal Hero’s outstanding performance in ‘Vikram’ demonstrated how powerful an actor he was in his prime. The majority of the characters from ‘Kaithi’ reprise their roles in ‘Vikram.’ As ‘Vikram’ became the biggest hit, there was a lot of buzz about the film ‘Kaithi’ among non-Tamil audiences. As a result of the attention, Kaithi’s streaming numbers have skyrocketed. People who saw Vikram in theaters are now watching Kaithi on OTT platforms at home, while others are planning to see Vikram in theaters after watching Kaithi at home. This reflects the growing interest in the Lokesh Cinematic Universe among non-Tamil audiences.

    ‘Kaithi’ is available on Disney Plus Hotstar for streaming. The Hindi version of this film is available on Goldmines official channel on YouTube.

    ‘Vikram’ has grossed 300  crores worldwide, making it one of the most successful films of 2022. This film also starred Fahadh Faasil and Vijay Sethupathi, in addition to Kamal Hassan. Anirudh composed the soundtrack for this film.