Anirudh Ravichander is currently creating waves in the South Indian music scene. Originating from Kollywood, this music sensation has gained immense popularity through movies like ‘Raghuvaram B.Tech‘, ‘Vikram‘, ‘Jailer‘, and ‘Beast‘. His presence guarantees significant hype for the movies. Particularly among the youth, Anirudh’s songs and background scores resonate well. Recently, he also delivered a stunning soundtrack for the film ‘Devara‘ starring Tarak, reinforcing the trust placed in him. Although Anirudh has primarily focused on Kollywood until now, it seems he is shifting his focus to Tollywood, sparking discussions about the challenges this poses to local music directors.
A Craze in Telugu Cinema!
The young music sensation Anirudh has a strong following in Telugu cinema as well. He has directly worked on Telugu films like ‘Agnyaathavaasi‘, ‘Jersey‘, ‘Gang Leader‘, and ‘UTurn‘. While his music in these films was a hit, there wasn’t much discussion about Anirudh in Tollywood. However, with recent films like ‘Vikram’, ‘Jailer’, and ‘Jawan’, his reputation has soared to a Pan-India level. The youth are particularly enamored with his background music. These films being dubbed in Telugu also meant that Anirudh’s music was thoroughly enjoyed by the Telugu audience, who listened to his songs on repeat. Due to the demand from NTR’s fans, Anirudh was also brought into the ‘Devara’ project, as recently disclosed by the makers.
A Series of Offers in Tollywood!
Following the success of ‘Devara’, Anirudh’s name is being increasingly heard in Tollywood. Telugu audiences are eager to experience his music in theaters once again. Noticing this interest, Telugu filmmakers are showing a keen desire to work with Anirudh. Observing the reception in Telugu cinema, Anirudh has decided to amp up his involvement in Tollywood projects. Reportedly, he has given the green light to ‘VD12‘, a project in collaboration with Vijay Deverakonda and Gowtam Tinnanuri, and has also agreed to score music for an upcoming film by Nani and Srikanth Odela. Other directors are also reaching out to Anirudh for their movies, with talks suggesting he might take on up to half a dozen Telugu projects in the coming days.
A Challenge for Thaman and Devi Sri?
Music directors Thaman and Devi Sri Prasad have been the top choices in Tollywood for the past few years, typically scoring music for five to eight out of every ten releases. They have been the first two preferences for Telugu directors. However, analysts believe that with Anirudh’s entry, both face stiff competition. Until recently, Anirudh had not prioritized Tollywood, but now that he is focusing on Telugu films, it poses a significant challenge to them. It remains to be seen how Thaman and Devi Sri will fare against the wave of Anirudh’s mania.
If These Click, Stopping Them is Tough!
Thaman is currently composing for a film Game Changer directed by Shankar starring Ram Charan. The songs ‘Jaragandi Jaragandi’ and ‘Ra Macha Macha’ have already been released to a positive response. Similarly, Thaman is also scoring for Pawan Kalyan’s ‘OG’, and the song ‘Hungry Cheetah’ has thrilled Pawan’s fans. Meanwhile, Thaman has been chosen as the music director for ‘Akhanda 2’, a sequel directed by Boyapati featuring Balakrishna. On the other hand, Devi Sri Prasad is handling the music for ‘Pushpa 2‘. The title song and ‘Suseki Aggiravva Madiri’ from ‘Pushpa’ have already amassed millions of views on YouTube. If these projects succeed, it could be tough for anyone to challenge Thaman and Devi Sri’s dominance in the industry.
